CASSIDY KIM

Cassidy Kim is a multi-disciplinary designer + artist based in Los Angeles, CA. She recently graduated from the University of Southern California, majoring in Design (BFA) & minoring in Product Design (BS).

CURRENTLY AT: JUICE HOUSE

A list of her favorites:
- Baking
- Sourdough bread
- Candy Crush
- Shopping
- Her dog, Boots
- Survivor

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01 VERO, 2025


@verobyccVero is a 100-page interactive journal designed to honor the in-between—those fleeting, formative chapters between college and what comes next. Rooted in both reflection and design intention, Vero combines guided prompts with open-format pages to create a space for storytelling, stillness, and self-discovery.

The journal features a hardcover design with a deep navy background, overlaid with a lacey white runner that wraps delicately from front to back—subtly nodding to both tradition and transformation. A clear pocket on the front cover invites personalization, allowing users to insert a photo or memento that makes the journal uniquely their own.

More than just a solitary experience, Vero is built to be shared. Whether in small circles or with a close friend, Vero can be filled out together—prompting meaningful conversation, memory-making, and community connection. To "Vero" is to document, reflect, and grow—with others or on your own.