CASSIDY KIM
Cassidy Kim is a multi-disciplinary designer + artist based in Southern California. She recently graduated from the University of Southern California, majoring in Design (BFA) & minoring in Product Design (BS).
CURRENTLY AT:
A list of her favorites:
- Baking
- Sourdough bread
-
Candy Crush
- Shopping
- Her dog, Boots
- Survivor
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Are.na 05 LOVESTRUCK WINE
@cassidyccollection
Lovestruck Wine is a conceptual wine brand built around the belief that wine, at its best, is a shared experience. The project explores the idea that the most memorable moments often begin with a bottle—casual conversations, unexpected laughter, and the quiet intimacy of simply being together.
At the heart of the brand is a custom modular typeface I designed to visually reflect connection and flow—each letterform interacting with the next. The branding extends across wine bottle labels and a billboard campaign that captures snippets of overheard conversations, evoking the warmth and spontaneity of nights shared over a glass.
Lovestruck is both a celebration of human connection and an experiment in how visual language can mirror emotional tone—elevating a bottle of wine into a story of togetherness.